Tipping Point 2: Finally, A Sub $10 LED Light Bulb

Cree’s new sub-$10, 40-watt equivalent LED light bulb

This past week, Cree introduced a brand new 40W LED light bulb that will be available at Home Depot for less than $10. The $10 mark is very important.  As we mentioned in the blog before, the $10 mark is the tipping point where many analysts and vendors believe mass adoption will occur.  According to analysts at IMS, “It’s not just the psychological impact (i.e. $9.99 vs. $10.00); it also just happens that this is around the point where the payback arguments make sense.”

Cree agrees. “The Cree LED light bulb was designed to offer consumers a no-compromise lighting experience at a compelling price,” said Chuck Swoboda, Cree chairman and CEO.  “Over the last couple of years we recognized that the consumer is instrumental in the adoption of LED lighting, but we needed to give them a reason to switch. We believe this breakthrough LED bulb will, for the first time, give consumers a reason to upgrade the billions of energy-wasting light bulbs.”

According to Cree, Cree LED bulbs save 84 percent of energy compared to traditional incandescent light bulbs.  They have calculated that consumers can save $61 per year on electric bills by replacing incandescent bulbs with Cree LED bulbs in a home’s five most frequently used light fixtures. Their calculations are based on Cree LED bulb 60W replacements at 9.5 watt, $0.11 per kilowatt-hour, 25,000 hour lifetime and average usage of 6 hours per day.

In addition to the new $10 LED light bulb, Cree will have two other light bulbs available exclusively at The Home Depot. Here are details about all three:

  • $9.97, a “warm white” 40-watt equivalent, with 450 lumens of light for 6W of electricity
  • $12.97, a “warm white” 60-watt equivalent, providing 800 lumens of light for 9.5W of electricity
  • $13.97, a “day light” 60-watt equivalent, with 800 lumens of light at a cost of 9W of electricity

Consumer Reports announced that they’ll be putting Cree’s LED light bulbs through the test. We’ll keep you posted on their testing in Clearlysapphire.com.

Further Reading

Cree, Cree Introduces The Biggest Thing Since the Light Bulb™, http://www.cree.com/news-and-events/cree-news/press-releases/2013/march/bulbs

Consumer Reports, LED prices drop as competition heats up, http://news.consumerreports.org/home/2013/03/led-prices-drop-as-competition-suddenly-heats-up.html

MIT Technology Review, Once-Pricey LED Bulbs to Dip Under $10, http://www.technologyreview.com/view/512236/once-pricey-led-bulbs-to-dip-under-10/

The Verge, Cree’s $13 LED light bulb is the best yet, looks and feels incandescent (hands-on), http://www.theverge.com/2013/3/5/4068174/cree-10-dollar-led-light-bulb-incandescent

Clearlysapphire.com, Tipping Point: Earth Day, 100W Light Bulb Reprieve and Alexander Hamilton, http://blog.clearlysapphire.com/?p=169

IMS Research, DOES LED LIGHTING HAVE A TIPPING POINT?, http://www.ledmarketresearch.com/blog/Does_LED_Lighting_Have_A_Tipping_Point_270

This entry was posted in 40W LED light bulb, Cree, Home Depot, LED, LED light bulb, LED lighting, LED lighting featured, Solid State Lighting, SSL, Uncategorized and tagged , , , , , , by Beth. Bookmark the permalink.

About Beth

It seems like LEDs are in everything these days – backlighting everything from your mobile phone, Apple iPad and flat screen HDTV to traffic lights, light bulbs and even the kitchen sink. But, making LEDs is a complex process that begins with the creation of sapphire. Not the pretty blue gemstone, but large commercial crystals that can weigh as much as 400 lbs. Once these large sapphire crystals are grown into boules and cooled, they’re cut into cores, cut further into flat circular wafers, polished and then used to grow LEDs. About 85 percent of HB-LEDs (high brightness) are grown on sapphire. There’s not that much information out there about the process. This blog is meant to shed some light (excuse the pun) on sapphire, LEDs and the industry that is devoted to making our lives just a little brighter. In the months ahead, we’ll tackle some topics that will help you understand a little more about sapphire and LED industry. Here’s a sample of what we’ll cover in the coming months: • Growing sapphire • For a wafer, size matters • Quality - When sapphire wafers go bad • LED light bulbs • Market & myths • Interviews with industry shining stars • Reports from industry events • Current events in perspective Please join us each week to learn more about sapphire and the LED market. We look forward to seeing you.

Comments are closed.