LED Lighting Update: 100W Incandescent Bulbs Gain LED Competition

SYLVANIA ULTRA LED omnidirectional A21 bulb

SYLVANIA ULTRA LED omnidirectional A21 bulb

While Congress took the teeth out of the ban on incandescent 100W bulbs, the lighting industry and retailers have been making steady progress in the adoption of LED lighting.  In 2007, US legislators imposed strict energy efficient guidelines impacting 100W incandescent light bulbs.  The first set of regulations began in 2012, in effect “banning” traditional 100W light bulbs. The intent of the ban was to help spur LED lighting adoption. But, the 100W light bulb got a reprieve in December 2011 from Congress when the enforcement provisions for the ban were removed.  The phase-out of other incandescent bulbs like the 75W incandescent also lacks enforcement. But, that may not matter as the market is making progress on its own.

While the government did little, the industry has begun to bring LED replacement bulbs comparable to 100W bulbs to market. The first is the new SYLVANIA ULTRA LED omnidirectional A21 bulb. According to Osram Sylvania, it consumes only 20-watts of electricity, saving consumers about $220* over its life compared to an incandescent bulb.

At retailers, there is steady progress in giving customers LED-based more affordable options for LED lighting.  Home store icon IKEA announced in 2012 that they will phase out the sale of non-LED products by 2016.  Home Depot has been offering LED-based lighting products since 2009 and now offers 104 LED lighting options in-store and online according to Bill Hamilton of Home Depot.  Hamilton, speaking at a July 2012 DOE Solid-State Lighting Market Introduction Workshop, said that they’ve seen customer interest in LEDs grow as pricing drops.  Some of their LED products have decreased in price as much as 37 percent.

The adoption of LED-based lighting has been gaining ground steadily.  Strategies Unlimited analyst Vrinda Bhandarkar noted that the LED lighting market has grown 3.5 times over the past three years at the 2012 conference Strategies in Light.  She also reported LED Lighting revenue of $9.4 billion in 2011 and projected an industry-wide CAGR of 20% through 2016.

For Further Reading

New York Times, A New Bid for the 100-Watt Light Bulb Market, http://green.blogs.nytimes.com/2012/11/13/a-new-bid-for-the-100-watt-light-bulb-market/

OSRAM SYLVANIA, OSRAM SYLVANIA First to Offer LED Replacement of 100-Watt Incandescent Bulb, http://www.sylvania.com/en-us/newsroom/press-releases/Pages/OSRAM-SYLVANIA-First-to-Offer-LED-Replacement.aspx

Clearlysapphire, Tipping Point: Earth Day, 100W Light Bulb Reprieve and Alexander Hamilton, http://blog.clearlysapphire.com/?p=169

Home Depot, Bill Hamilton, July 2012 DOE Solid-State Lighting Market Introduction Workshop, http://apps1.eere.energy.gov/buildings/publications/pdfs/ssl/hamilton_trends_pittsburgh2012.pdf