This week, we’ll take a look at smartphones, tablets and smartwatches and the market opportunity that these consumer devices present for sapphire. Sapphire can be used in a number of ways in them ranging from LEDs for the backlighting display and LEDs for the camera flash to sapphire material for use camera lens covers and home button covers. There’s even speculation that they could be used for front cover plates in smartphones.
Recently, smartwatches and “wearables” have become “fashionable” so we’ll take a look at sapphire in smartwatches too. The infographic in this post points to the number of ways that sapphire could be used in smartphones and tablets.
Let’s take a closer look at the market for smartphones and tablets. Backlighting has been a very fertile area for LEDs. The market penetration of LEDs in backlighting displays for mobile phones, tablets, LED camera flash and keyboards is nearly 100 percent. But, let’s look at the numbers.
First, 2013 was a groundbreaking year for smartphones. According to market research firm Gartner, smartphone sales surpassed feature phone sales for the first time with smartphones accounting for 53.6% of overall mobile phone sales for the year. Overall, Gartner says that 968 million smartphone device units out of a total of 1.8 billion mobiles were sold in 2013. Given that there’s an opportunity to sell sapphire for multiple uses in each smart phone, that’s quite a bit of sapphire. And, even feature phones present an opportunity for sapphire in backlighting, camera flashes and camera lens covers.
In tablets, the opportunity for sapphire is in the same applications, but with a twist. Backlighting is a good opportunity with even more display real estate that larger tablet screens represent. Many tablets also feature a front facing camera and a back facing camera, doubling the opportunity for camera flashes and protective camera lens covers. According to Gartner, worldwide sales of tablets to end users reached 195.4 million units in 2013. Again, that’s a good opportunity for sapphire.
Wearables like smartwatches are an emerging market and a new opportunity for sapphire. As a traditional cover for watches, sapphire is a natural cover for smartwatches as vendors like Samsung, Omate and the Wellograph Wellness Watch already use sapphire covers in their smart watches. JP Morgan estimates that the smartwatch market size could reach US$26 billion by 2018. This is up from less than US $1 billion in 2013. Once again, that’s a good opportunity for sapphire.
For Further Reading
Tech Crunch, Gartner: Smartphone Sales Finally Beat Out Dumb Phone Sales Globally In 2013, With 968M Units Sold, http://techcrunch.com/2014/02/13/smartphones-outsell-dumb-phones-globally/
Gartner, Gartner Says Worldwide Tablet Sales Grew 68 Percent in 2013, With Android Capturing 62 Percent of the Market, http://www.gartner.com/newsroom/id/2674215
CNet, Wellograph’s sleek new Sapphire Wellness Watch sparkles with style at CES 2014 (hands-on)
The Smart Watch Review, Apple Might Have Big Plans for Sapphire and its iWatch, http://www.thesmartwatchreview.com/apple-might-have-big-plans-for-sapphire-and-its-iwatch/
JP Morgan, Smartwatch Market, https://markets.jpmorgan.com/research/email/-pefp7bj/GPS-1320515-0