If you watched the recent Super Bowl, you were treated to a cool display of LED technology at half-time featuring Bruno Mars and the Red Hot Chili Peppers and 80,000 people wearing special LED studded hats. Synced up with the music of Bruno Mars and the RHCP, the show filled the stadium with LED lights.
Montreal-based interactive lighting company, PixMob designed and built a unique light show specifically for the halftime show. Each spectator at the game was handed a complimentary winter gift pack upon entering MetLife Stadium. Each swag bag included items to keep warm, one of the items was a special knit hat that they were asked to wear during half-time.
The stadium was filled with 500 LED panels as well as 14 PixMob transmitters that complemented the LEDs worn by the crowd. The 80,000 knit hats turned each member of the crowd into a pixel. Each knit hat included three LEDs (for red, blue and green) and an infrared receiver. A PixMob controller directed the light patterns in real time. The receiver in each hat decoded the infrared signal depending on the location of the person wearing the hat, turning the lights red, white, green or blue to create animated effects syncing up with the show.
PixMob has done this type of show before. They’ve tossed LED-filled beach balls onto audiences and used wristbands fitted with LEDs for unique light shows at music festivals like Coachella and for bands like Arcade Fire, Black Keys and Maroon 5. There’s even speculation that they’ve got something up their sleeve for the 2014 Olympics in Sochi, Russia.
For Further Reading
USA Today, Here’s a guide to everything in the Super Bowl swag bag, http://ftw.usatoday.com/2014/01/mike-francesa-super-bowl-swag-bag/
Montreal Gazette, Montreal firm PixMob turns Super Bowl crowd into human pixels, http://www.montrealgazette.com/entertainment/Montreal+firm+PixMob+turns+Super+Bowl+crowd+into+human+pixels/9460693/story.html
Wired, How 80,000 People Became a Human Video Screen at the Super Bowl, http://www.wired.com/design/2014/02/super-bowl-audience-became-human-video-screen/